Organic food is beyond fad or trend. We know it's good for us and
the environment. Many folks are trying to incorporate as much of it
into their diets and hectic lives as they can, but eating organic
can be time-consuming -- searching various markets and checking
labels and lists of ingredients.
Do you ever dream of having someone to do the work for you and
deliver enough organic fruit and vegetables to your doorstep to meet
the recommended daily nine? Wish there were a one-stop place to get
organic cheeses, grass-fed beef, chicken, eggs or cream-on-the-top
milk? Not to mention organic bread, pasta, rice, miso, seaweed,
spices, olive oil, dish soap and garbage bags?
All of this and more is available from Delicious Organics, based
in a North Miami Beach warehouse. Fill a shopping cart online and
your selections arrive carefully packed in a cooler, and, if you are
home, laid out on your kitchen counter (organic personal shopper,
anyone?). Or pick it up and finish your shopping once you see the
shelves stocked with organic chocolate, teas, snacks, juices and
healing balms.
Owners Annie and Jack Malka started the company out of their
Golden Beach home in 2003, after progressively getting into organics
after Annie's first pregnancy seven years ago (they are now the
parents of three).
They started cooking to eat more healthfully, and Annie was
always sending Jack out to look for organic lemons because she uses
the zest in everything from pancakes to salad dressing. Soon they
were buying crates of organic produce and selling it to friends.
With the crates taking over their house, they relocated the business
to the warehouse last year and hired Jack's brother and two others
to help pack and deliver the coolers.
Annie says she shops for herself and her family, simply buying in
large enough volume to share her organic finds with the 100 regular
customers who order every week (members get a 10 percent discount).
Many opt for the customized box with the contents chosen by
Delicious Organics (fine-tuned to the member's family size and
preferences) within a price range between $30 and $50 chosen by the
customer. You can order produce by the pound or the piece, ensuring
you get the amount you want or will use within peak freshness.
Annie's goals are to make organic food affordable and healthful
eating easier.
She has sources all over, with as much produce as possible coming
from Florida as well as California, Chile and Israel. There are
unique vegetables such as candy cane beets (small and sweet), golden
beets and watermelon radishes (baseball-sized, green-skinned daikons
with hot pink interiors) to rainbow carrots in hues of red, orange
and yellow, and Okinawa yams (pale tan and sweet).
Tiny fingerling potatoes with names like Russian banana and Ruby
crescent are jammed in the large walk-in cooler with large, fragrant
Meyer lemons, sunchokes (the tuber of a type of sunflower), mini
sweet peppers and a forest of leeks, artichokes, asparagus,
zucchini, sprouts, greens and lettuces.
For people who are eating raw, there is whole line of organic raw
snacks and desserts based on nuts, seeds, dried fruits and dates.
They also offer products you can't get elsewhere in South Florida
such as fresh Wise brand organic kosher chickens (whole and in
parts), that cook up incredibly juicy and flavorful.
Annie's background is in law and Jack's in computer consulting,
but they have found a calling in retail, and it shows in what they
say is their way of changing the world one organic day at a time.
Log onto their website to see what is available, and click for
links for information and recipes. Delicious Organics delivers from
Boca Raton to South Miami. By the end of the year, the Malkas plan
to add a kitchen and offer cooked meals to go -- or delivered to
your door.
Linda Bladholm's latest book is Latin and Caribbean
Grocery Stores Demystified.
Place: Delicious Organics.
Address: 20815 NE 16th Ave., Suite B38, North Miami Beach.
Contact: 305-655-3344;
www.deliciousorganics.com
Hours: 7 a.m-6 p.m. daily.